Take the guesswork out of your buyer personas
Personas are fictional people who bring your target audiences to life, making it easier to attract and retain them with the right message at the right time through their favourite channel.
Plus, you make more informed decisions about when and how to invest your marketing budget.
Why knowing your buyers is so essential
of B2B companies prefer the company that delivers the best buying experience
do not meet customer expectations during the evaluation
quit a purchase because the competitor offered a better purchase experience
Source: Salesforce
Our buyer personas give you clear insights on:
- the channels that prospects use
- how they look for information
- their motivations, pain points and needs
Markitect's 4 steps to actionable buyer personas
Customer Information gathering
We step into your client's shoes. Through workshops, data and client interviews, we gather the necessary information and use the "5 Rings of Insight" framework from the Buyer Persona Institute.
Analysis and bundling of information
Once we have all the data, we aggregate the information based on the similarities and patterns we see in the buying behaviour of your buyers. Then we start creating the profiles.
Creation of the buyer persona
A persona needs to come to life. That's why we create the persona in an attractive visual format with name and photo along with their key touchpoints, terminology, decision criteria and goals.
Maintenance of your personas
We train your team to conduct interviews and enrich the buyer personas with new information as it becomes available. Buyer behaviour changes over time, so keeping them up-to-date is crucial.
Let's continue the conversation...
Your next steps to "always-on" marketing
Buyer Journey
Data Analytics
Content marketing
What is a buyer persona?
A buyer persona informs you about the comings and goings of your buyers as they consider their options for meeting a need that your company solves. The better you know your potential customers, the more relevant you can be to them.
How do you get to know your customers and their decision criteria? How do you stay abreast of their changing needs and wants? By creating actionable buyer personas that we can help you with.
