Take the guesswork out of your buyer personas
Personas are fictional people who bring your target audiences to life, making it easier to attract and retain them with the right message at the right time through their favourite channel.
Plus, you make more informed decisions about when and how to invest your marketing budget.
Why knowing your buyers is so essential
of B2B companies prefer the company that delivers the best buying experience
do not meet customer expectations during the evaluation
quit a purchase because the competitor offered a better purchase experience
Markitect's 4 steps to actionable buyer personas
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Your next steps to "always-on" marketing
What is a buyer persona?
A buyer persona informs you about the comings and goings of your buyers as they consider their options for meeting a need that your company solves. The better you know your potential customers, the more relevant you can be to them.
How do you get to know your customers and their decision criteria? How do you stay abreast of their changing needs and wants? By creating actionable buyer personas that we can help you with.