Content marketing strategy
A content marketing strategy is not an editorial calendar. It specifies what you will publish and when. A calendar without a strategy leads to messages that often don’t resonate with your target audience and their buyer journey.
"A content strategy helps organizations deliver the right message to the right audience, at the right time and for the right reasons."
It’s all about quality and relevance to your users. If you have this, your content will:
- attract, engage and give visitors confidence
- reach customers without paying for ads
- rank better on search engines such as Google, YouTube & Bing
Content audit
We gather insight into your overall marketing strategy and evaluate what you have already done around content marketing. This way, we analyze which content and platforms are performing well and where there is room for improvement.
Inventarisation and structuring
Once we have all the data, we aggregate the information based on the similarities and patterns we see in your buyers' buying behavior. Then we start creating the profiles.
Consolidate everything
We gather all the information and document it in a content roadmap: vision, mission, goals and KPIs, concrete themes and related topics, etc. Then your team can get started efficiently and effectively with content marketing.
Our approach to your content strategy
If you’ve mapped out your buyer personas and customer journeys and you still have no idea how to approach all of this practically, a content strategy comes in handy.
A content marketing strategy is an essential part of your marketing strategy as well as a very useful guide to effective content marketing.
It determines how and what you will communicate to your target groups. Moreover, it also forms the basis of search engine optimization (SEO).
Lets continue the conversation
Do you produce a lot of content? Or just not enough? Do you feel it is not being read? Is your content strategy documented? We can point you in the right direction toward a plan of action for better-performing content.
Next steps to "always-on" marketing
Marketing automatisation
Automate and personalize your communications to prospects and buyers. Use your content in workflows to further engage customers.
Data analyse
Accurate data gives you huge insights into the performance of your content. So you can know what your efforts are paying off, but also how visitors behave on your website.
Content marketing
Valuable content is the bridge between your target audience and business. Plus, the basis of inbound marketing. We offer customized content both textually and audiovisually.
What is a content marketing strategy?
As Simon Sinek writes “start with why.” Your content marketing strategy is your “why.” Why are you creating content? Who do you want to help and therefore reach with this. How will you do this in a way no one else does? This is also often summarized in a “content mission statement.”
The goal of content marketing for most companies is to ultimately achieve more sales, lower costs, and better customers. In addition, your content strategy also determines the creation, publication and management of useful, actionable content.
