Optimize your marketing technology
Too often, the marketing technology stack is a dumping ground of underutilized, overlapping, and isolated tools that hinder rather than support your business.
What is a marketing technology stack?
A marketing technology stack is the combination of different software services or tools used to perform all marketing activities, including customer acquisition, conversion, retention, team communication, customer insight and reporting.
The supply of easy accessible >8000 applications fosters the proliferation of apps in your martech
This leads to scattered data, inefficiencies, and often higher costs.
- Do you know your monthly marketing technology spent?
- Do you know which tools your team uses daily?
- Are these systems linked or rather isolated?
If any of these questions make you think, then it is advisable to map out your marketing technologies as a first step toward optimization.
The elements to optimize your martech
Marketing technology or martech is a collection of tools that marketers use to execute and improve their marketing activities. We have assembled a package of 4 components tailored to the SME to optimize your martech.
Martech audit
Through screenings and interviews with your employees, we map out your marketing technology infrastructure, incl. the internal tech knowledge, cost and use.
Optimization marketing technology
From the audit, we review what adjustments need to be made in consultation. Then we create your marketing digital transformation roadmap.
Data flow map
Data is spread across all kinds of tools. A clear view of where what data is located prevents errors, duplicate data, etc.
Imagine tomorrow
Your customer journeys indicate which technologies you best deploy to best serve customers.
Lets continue the conversation...
Have you lost track of which technologies you’re all using? Curious about the areas for improvement in your digital marketing transformation?
Contact us and we will be happy to answer your questions
Next steps to "always-on" marketing
Marketing automation
Automate and personalise your communications to prospects and buyers. It is a powerful tool provided the right strategy, knowledge and set-up to attract, convert and delight customers.
Lead management
In a workshop, we take stock of your existing content and link it to your buyer personas and journeys. After the workshop, you will know how to use your content and which gaps still exist.
Content marketing
Boeiende en inspirerende content is de brug tussen jouw doelgroep en bedrijf. We bieden content op maat: van e-books, landing pagina’s, social media tot video en podcasts. Zo leg je de basis van jouw inbound marketing.
What is marketing technology?
Marketing technology, also called martech, is the collection of tools to automate your marketing. These are classified into the following categories: advertising & promotion, content, social media, e-commerce and sales, data and management. The goals one wants to achieve by using marketing technology are: working more efficiently, increased marketing ROI, better decision-making, greater competitive advantage and data security.
